AI in Australian Marketing Job Ads
We analysed thousands of marketing job ads on leading Australian job boards to find out how many actually mention AI. The answer might surprise you.
We analysed thousands of marketing job ads on leading Australian job boards to find out how many actually mention AI. The answer might surprise you.
Marketers say they use AI. But their job ads tell a different story.
Of the marketing jobs that do mention AI, how deeply is it actually integrated? We classified each one into four levels.
These are the roles that wouldn't exist without AI. Right now, 2 are live on Seek.
A handful of Australian companies are hiring multiple AI-fluent marketing roles — these are the rooms where AI-native marketing careers are actually being built.
Marketing functions ranked by share of AI mentions. Digital and search marketing dominate. Traditional marketing management barely registers.
| Job Category | Share of AI mentions |
|---|---|
| Digital & Search Marketing | 18.5% |
| Marketing Communications | 8.8% |
| Marketing Assistants & Coordinators | 5.5% |
| Marketing Management | 5.5% |
| New Business Development | 4.2% |
| Product Management | 4.2% |
| Account & Relationship Management | 3.2% |
| Direct Marketing & CRM | 2.9% |
| Sales | 2.6% |
| Business Analysis | 2.3% |
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My2Cents — Data-driven marketing insights by Chris Jowsey & Denise Rainey
Data sourced from marketing job ads on leading Australian job boards, tracked daily.
AI detection uses strict keyword matching across 14 unambiguous AI terms (e.g. artificial intelligence, generative AI, ChatGPT, LLM, machine learning, prompt engineering).
Last updated: 5 May 2026 | my2cents.com.au
10,000 Spoons helps start-ups and SMBs punch above their weight with fractional tech, marketing, and leadership. As an AI-first agency, we're backed by swarms so our customers get more done, with less.
We're looking for a part-time marketing all-rounder who thrives in the chaos of an AI-assisted workflow; someone who can write a blog post, build an email drip, charm a customer, and break a feature in QA; all before lunch.
You'll be managing a team of AI agents across:
You'll need:
Nice to haves: Webinar hosting experience, basic analytics, videography, graphic or UX design, experience with start-ups or SMBs.
This is a part-time, flexible role. Mostly remote, with occasional face-to-face with customers and the team. Brisbane-based.
If you've got five stones and know what to do with them, get in touch.
Our Client Our client is a high-growth B2B SaaS business operating at the intersection of AI, workflow automation and enterprise compliance technology. They have built a category-defining platform that helps large organisations automate complex, high-volume work, reduce risk and improve operational efficiency. Trusted by leading global enterprise brands including Coca-Cola, Nike and Woolworths, the business has established a strong foothold in enterprise software and is entering an exciting new phase of growth.
Following significant investment across product innovation, AI capability and go-to-market infrastructure, the business has rebuilt much of its commercial engine and is now making its first dedicated full-time marketing hire into a function designed around AI-enabled leverage. The business operates with a genuine AI-first mindset, using proprietary tooling and connected AI workflows across campaign execution, content, optimisation and performance.
For the right marketer, this creates a rare opportunity to step into a role with genuine ownership, help shape a modern growth engine, and work at the front edge of how AI is changing marketing execution.
The Opportunity
Reporting to the COO, this role represents a foundational hire and an important next step following broader investment across product, revenue operations and AI capability. With the core demand generation infrastructure in place, the focus now is bringing in a high-calibre operator to own, optimise and scale the engine. This role sits within a genuinely AI-first operating environment, where AI is treated as foundational infrastructure. The successful candidate will work with proprietary tooling and internal MCPs connected to platforms such as LinkedIn and Google Ads, helping drive growth while contributing to how AI agents and automations are orchestrated, governed and continuously improved. With a commercial mandate to grow marketing-sourced pipeline, this is a hands-on role suited to someone excited by building within a modern, experimental growth environment.
Key Responsibilities
AI, Martech and Experimentation
Demand Generation and Performance Marketing
Content, Pipeline and Growth Programs
Candidate Profile
We are seeking a hands-on growth marketer with strong commercial acumen and a demonstrated interest in applying AI within modern marketing practice. The successful candidate will bring:
Exposure to platforms such as HubSpot, Salesforce, Google and LinkedIn will be advantageous.
The Opportunity on Offer
This role offers the opportunity to:
For a marketer excited by the intersection of AI, experimentation and commercial growth, this represents a compelling opportunity to build something meaningful, while working at the front edge of how modern marketing teams are being reimagined.
How to Apply Please click APPLY NOW, or contact Michelle Young on 0424 670680 for a confidential conversation.
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About us:
At Podium, we bring AI Employees to local businesses that turn every conversation into revenue. Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics, Podium captures and converts leads 24/7, driving both new business and repeat customers.
In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year. During this time, we’ve deployed 10,000 AI employees to empower real business outcomes for our customers. Podium is building what we believe will be the most impactful AI employee ecosystem for local business.
About the role:
We're looking for an AI GTM Engineer who sits at the intersection of revenue operations, sales, and engineering. This isn't a traditional product or DevRel role — you'll be embedded in our Revenue org, building the AI-powered systems, agents, and workflows that directly drive pipeline and remove friction from our sales motion.
Your primary mandate is twofold: rebuild and modernise our lead funnel using AI-first architecture, and design and deploy a suite of internal AI agents that eliminate repetitive, manual work for our AEs and SDRs — giving them more time to sell.
You'll be hands-on with tools, APIs, and automation frameworks, but equally comfortable presenting to stakeholders and translating technical work into business impact.
What you'll be doing:
Lead Funnel Modernisation
AI Agent Development (Internal Sales & CX)
AI Sales Outreach
GTM Tooling & Integration
What you'll have:
Must-Have
Highly Regarded
Overview
As Microsoft continues to lead the way in innovation for productivity, Clipchamp is at the forefront of transforming how people create and share video content. We are the go-to video platform with a simple mission: to empower anyone to tell stories worth sharing. With nearly one hundred million registered users worldwide, we’re just getting started.
We are looking for an AI Creative Director to help define the future of AI-generated storytelling. In this role, you will set the creative vision and quality standards for generative video systems used across Clipchamp and M365 Copilot experiences. Your work will shape how AI-generated videos look, feel, sound and communicate ideas through compelling narratives.
You will work at the intersection of creative direction, AI systems design and product development, partnering with Applied Scientists, Engineers, Designers, Product Managers and Researchers to shape how generative video models produce high-quality outputs at scale.
This role requires both creative leadership and systems thinking—translating artistic judgment into scalable frameworks that guide AI-generated video outputs.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Please include a link to your portfolio on your CV when apply for this role, and please ensure it is accessible.
Responsibilities
Qualifications
Required Qualifications:
Other Requirement:
Preferred Qualifications:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
* * *
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
The opportunity
This is a rare chance to step into a genuine leadership role at one of Melbourne's most forward-thinking independent digital agencies. We are recruiting on behalf of a boutique performance marketing agency that has built a market-leading AEO practice and is looking for the right person to own and grow it.
This business is not experimenting with AI search. They have a codified methodology, proprietary frameworks, defined SOPs and their own agentic AI tools already in market. The demand for what they do is growing faster than their current team can supply, and this hire is about bringing in someone with the seniority and passion to lead the function through its next phase of growth.
About the role
Reporting directly to the Managing Director, the Senior AEO / SEO Manager will own end-to-end organic search delivery across a portfolio of clients. You will lead a small team of SEO specialists, set the strategic direction for each account, and be the driving force behind the agency's AEO capability.
Day to day you will be responsible for:
About you
You will have at least three years of SEO experience in an agency environment, working across multiple clients and industries simultaneously. You know how to operate at pace, manage competing priorities and deliver results without waiting for direction.
You will bring:
Benifits
How to apply
This is a confidential search being managed exclusively by Miller Leith. To apply or find out more, please contact Josh Devlin at [email address] or apply via the link below.
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Company Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney, with a second campus in Melbourne and co-working spaces in Brisbane, Perth, & Adelaide. You have flexibility in how and where you work — whether that's from one of our spaces, from home, or a mix of both. This role is remote-friendly within Australia, so you can choose the setup that empowers you and your team to do your best work.
Job Description
About the Group/Team
We're the Brand Templates team within the Branded Experience (BEX) group. Our mission is to make it effortless for organisations to create, manage, and scale on-brand content — ensuring every design stays consistent whether it's created by one person or thousands across an enterprise.
Brand Templates power the backbone of Canva's enterprise offering. We enable brand designers and administrators to lock down design guardrails while giving end users the freedom to customise within those boundaries. These templates are used by organisations to produce everything from social posts to pitch decks — at scale and on brand.
We're now investing heavily in AI to make Brand Templates smarter — and the problems are genuinely interesting. We're building systems that extract and understand layout structure from Canva's design format (CDF) to enable on-brand design generation. We're developing ranking and recommendation models that suggest high-performing designs to be converted into Brand Templates. And we're working on brandification at scale — automatically transforming marketplace templates to conform to an organisation's brand guidelines so they can be published as Brand Templates. This is a greenfield ML opportunity at the intersection of document understanding, generative AI, information retrieval, and product-facing ML — with direct impact on Canva's enterprise growth.
About the Role
As a Senior Machine Learning Engineer on Brand Templates, you'll be the ML technical lead for the team — owning the end-to-end ML lifecycle from problem framing through to production deployment and iteration. You'll work closely with product managers, product designers, backend engineers, and platform teams to build ML-powered features that make Brand Templates more discoverable, more relevant, and more intelligent.
This is not a research role. You'll be building production ML systems that serve enterprise customers at scale, with a strong emphasis on shipping, measuring impact, and iterating fast.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:
You're probably a match if:
Highly desirable:
Additional Information
Don't tick all the boxes? Don't worry about that - nobody does!
We’d still love to hear from you! At Canva, we know that great engineers come from a variety of backgrounds, and we value passion, curiosity, and a willingness to learn just as much as specific experience. If you're excited about this role but don’t tick every box, we encourage you to apply, you might a great fit in ways you didn’t expect!
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
All interviews are conducted virtually