AI in Australian Marketing Job Ads

5.4%

of marketing job ads explicitly mention AI

837 AI-mentioning ads (August 2026)

~15,500

Australian marketing job ads analysed

Sourced from leading Australian job boards (August 2026)

marketing roles scored Transformative

Of the 334 marketing roles that mention AI (August 2026)

The Say/Do Gap

Marketers say they use AI. But their job ads tell a different story.

What marketers SAY

91% use AI

What leaders SAY

75% wouldn't hire without AI skills

What job ads SHOW

5.4%

Sources: BizCover Australian Small Business AI Report 2025 (n=92 marketing businesses) | Microsoft & LinkedIn Work Trend Index 2024 (Australian leader subset) | My2Cents analysis of ~15,500 Australian marketing job ads, August 2026.

Share of marketing job ads that mention AI

Australian marketing job ads, by the month they were first advertised. March to August 2026.

The AI Fluency Classifications

Of the marketing jobs that do mention AI, how deeply is it actually integrated? We classified each one into four levels.

Performative

30%

“AI as adjective.” It appears in the company description or as a single buzzword. Remove every AI mention and the role wouldn't change.

Capable

37%

“AI as tool reference.” Experience with AI tools preferred. AI terms tacked onto the end of qualifications — cultural signalling, not operational.

Adoptive

32%

“AI as workflow.” AI is embedded in how the work gets done. Named tools, defined processes, quality standards. AI is how the work happens, not a nice-to-have.

Transformative

1.4%

“AI as methodology.” The role exists because of AI. It wouldn't exist without it. AI isn't a tool within the strategy — AI is the strategy.

What Does Transformative Look Like?

These are the ones where AI is fundamentally the method — not a tool on the side. We show what's open right now, so this list won't always match the month reported above.

Digital Rhinos

Senior Growth Lead — B2B SaaS — Paid Media & SEO + GEO (AI-native)

Australia

Closed 2026-08-29

“The AI does the volume. You make it excellent.”

Why it's Transformative:

The division of labour is stated outright: the AI executes, the human directs. This is not a marketer who uses AI tools — it is a role whose entire operating model is running AI agents across paid media and organic, then holding the quality bar on what they produce. The ad goes further than most by saying what it will not accept: someone who treats AI as optional, or who wants to hand-execute everything themselves. It also asks candidates to describe a repeatable AI workflow they have built, which is a test you cannot pass with enthusiasm alone.

Curated excerpt — verbatim from the job ad

The mandate: This role is built around AI leverage. You'll direct AI agents and AI tools that handle much of the execution — the research, builds, audits, drafts, and reporting that would traditionally take two people. Your job is direction, quality, and judgment.

What the role actually does:

Multi-platform campaign management across Google, LinkedIn, Meta, Microsoft, Capterra, YouTube and Reddit Ads — builds, structure, targeting, copy, bidding and budget allocation
End-to-end SEO across the portfolio, plus GEO strategy and execution — improving how clients show up across ChatGPT, Claude, Copilot, Gemini, Perplexity, and Google AI Overviews
Making client sites AI-readable — structured data, schema, and content formatted to be cited by AI assistants
AI visibility tracking — prompt monitoring, share of voice, citation source analysis, and turning that data into actions
Running AI agents and workflows to execute across both channels, and QA-ing everything AI produces before it ships — the quality bar is yours

And what it explicitly is not: "Someone who treats AI as optional or unfamiliar. Someone who wants to hand-execute everything themselves rather than build AI leverage."

Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.

Transvirtual

Head of Marketing & AI Strategy

Australia

Closed 2026-08-24

“AI is embedded in how you work. You've built a RAG feedback loop from demos, upskilled the team in AI design tools, and reduced creative dependencies.”

Why it's Transformative:

Most marketing leadership ads that mention AI put it in the nice-to-have pile. This one puts it in the definition of success, alongside pipeline and reporting — and it is specific about the machinery: a retrieval-augmented feedback loop running off sales demos and calls, feeding messaging and objection handling. It also asks for experience building and using AI agents as an essential, not a bonus, and it names answer-engine optimisation as a capability to be built rather than a trend to be watched.

Curated excerpt — verbatim from the job ad

The mandate: Lead marketing for a logistics platform "evolving into an AI-native platform" — combining strategic leadership, hands-on execution, and AI to build pipeline. "You'll be expected to operate at both a strategic and executional level, and to use AI tooling to multiply your output."

What the role actually does:

Optimise an Agentic-powered RAG feedback loop from demos and calls to sharpen messaging and objection handling, through to reporting
Upskill the team in AI-native design and content tools, reducing reliance on external agencies
Own omni-channel campaign strategy — paid digital, ABM, direct mail, out-of-home and outbound — and manage paid media hands-on across Google, Meta, Bing and LinkedIn
Expand SEO into new keywords, verticals and regions, and build an AEO capability as AI-driven search grows
Lead and develop three direct reports — "Use AI to maximise yours and your teams output"

Listed as essential, not desirable: "Experience building and using AI agents" and "Active AI tooling user — content, design, and analytics".

Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.

Loveridge Digital

Creative Lead

Australia

Closed 2026-08-29

“You'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut.”

Why it's Transformative:

Creative is where AI claims are usually vaguest, so specificity is the tell. This ad names the actual stack — Higgsfield, Gemini, Claude, ElevenLabs, Frame.io — alongside Adobe and Figma, and it treats prompt development as a craft skill to be refined rather than a knack. It also builds in the thing most AI creative briefs omit: governance. Someone has to sign off that AI-generated copy, imagery and video meet brand voice rules before they reach a client. The word the ad uses is "deliberate" — AI as a controlled production method, not a shortcut.

Curated excerpt — verbatim from the job ad

The mandate: Own the agency's creative output across static and video with AI tools. "A creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools."

What the role actually does:

Lead the integration of AI tools into creative processes, accelerating ideation, mood boarding and post-production across static and video
Generate ad concepts and assets using AI tools (image generation, text-to-video, layout automation) aligned to brand identity and paid campaign goals
Refine and develop prompts to drive consistent, high-quality creative output across multiple formats and visual styles
Operate fluently across generative AI and production platforms: Higgsfield, Gemini and Claude (for concepting and copy), ElevenLabs (audio), Frame.io and Vimeo (review), alongside Adobe Creative Suite and Figma
Coach and upskill designers, writers and motion artists on thoughtful, intentional AI-assisted workflows
Ensure all AI-generated copy, imagery and video strictly adhere to brand voice rules — and enforce quality standards before anything reaches clients or goes live

Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.

VMG Digital

Director of Creative Technology & AI

Sydney

Closed 2026-08-25

“You will bridge the gap between creative production, enterprise strategy, and artificial intelligence engineering.”

Why it's Transformative:

This one sits at the edge of what counts as a marketing role, and it is worth showing for exactly that reason. It is not a marketer who uses AI — it is the person an agency hires to build the machinery its marketing output runs on: automated creative briefing, dynamic content generation, ad performance analytics. The ad also does something rare and worth crediting, which is to put ethical AI governance and data security in the responsibilities rather than the values statement. If your agency's creative is about to be produced by a pipeline, this is the job that designs it.

Curated excerpt — verbatim from the job ad

The mandate: Lead technological innovation at a creative production agency that "designs, produces and scales digital creative using our dedicated studios and proprietary workflows, automation and AI technologies". Advertised at $165,000–$180,000 plus superannuation.

What the role actually does:

Design and oversee the deployment of multi-stage AI systems, automated creative briefing tools, intelligent ad performance analytics, and dynamic content generation pipelines
Define and direct the agency-wide AI and creative technology roadmap, identifying commercial opportunities to drive revenue growth and improve client margin
Lead and mentor a multidisciplinary team of AI specialists, prompt engineers, and workflow developers
Partner with Creative Directors, Media Strategists and enterprise clients to translate business goals into scalable automation solutions
Direct vendor evaluation, API integrations, data security, and ethical AI governance across all production workflows and client deliverables

Required: "Deep expertise in generative AI tools (LLMs, image/video generation models, multi-agent frameworks) and automated pipeline design."

Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.

Where AI Shows Up — By Function

Marketing functions ranked by share of AI-mentioning roles (August 2026).

Job Category	Share of AI mentions
Marketing Management & Strategy	25.8%
Demand Gen & Performance	22.9%
Content & Communications	22.6%
Brand & Creative	13.8%
Product Marketing	10.0%
Customer & Lifecycle	2.6%
Marketing Ops & Analytics	2.3%

A 4-part series

Part 1 · LivePart 2 · LivePart 3 · LivePart 4 · Live

The Say/Do Gap in AI Marketing Hiring

All four parts are live. Part 1 sets out the gap between what marketers say about AI and what their job ads ask for. Part 2 looks at the handful of roles genuinely built around it. Part 3 finds AI climbing the career ladder from the top down — and not one of those roles at entry level. Part 4 turns to the universities, where AI has arrived in the marketing syllabus mostly as something to police rather than something to practise.

Start with Part 1 →Read Part 2 →Read Part 3 →Read Part 4 →

Get the data behind the headline

We're publishing fresh marketing data and analysis on the regular. Subscribe and we'll send the next one straight to your inbox.