AI in Australian Marketing Job Ads

We analysed thousands of marketing job ads on leading Australian job boards to find out how many actually mention AI.

6.1%
of marketing job ads explicitly mention AI
861 AI-mentioning ads (October 2026)
~14,200
Australian marketing job ads analysed
Sourced from leading Australian job boards (October 2026)
14
marketing roles scored Transformative
Of the 250 marketing roles that mention AI (October 2026)

The Say/Do Gap

Marketers say they use AI. But their job ads tell a different story.

What marketers SAY
91% use AI
What leaders SAY
75% wouldn't hire without AI skills
What job ads SHOW
6.1%

Sources: BizCover Australian Small Business AI Report 2025 (n=92 marketing businesses) | Microsoft & LinkedIn Work Trend Index 2024 (Australian leader subset) | My2Cents analysis of ~14,200 Australian marketing job ads, October 2026.

Share of marketing job ads that mention AI

03.5%7%4.60%Mar4.16%Apr4.41%May5.31%Jun6.03%Jul5.39%Aug5.03%Sep6.07%Oct

Australian marketing job ads, by the month they were first advertised. March to October 2026.

The AI Fluency Classifications

Of the marketing jobs that do mention AI, how deeply is it actually integrated? We classified each one into four levels.

1
Performative
26.8%
“AI as adjective.” It appears in the company description or as a single buzzword. Remove every AI mention and the role wouldn't change.
2
Capable
33.6%
“AI as tool reference.” Experience with AI tools preferred. AI terms tacked onto the end of qualifications — cultural signalling, not operational.
3
Adoptive
34%
“AI as workflow.” AI is embedded in how the work gets done. Named tools, defined processes, quality standards. AI is how the work happens, not a nice-to-have.
4
Transformative
5.6%
“AI as methodology.” The role exists because of AI. It wouldn't exist without it. AI isn't a tool within the strategy — AI is the strategy.

What Does Transformative Look Like?

These are the ones where AI is fundamentally the method — not a tool on the side. We show what's open right now, so this list won't always match the month reported above.

3 transformative roles are open right now — captured 16 October 2026.
RACV
Senior Manager - AI Discovery & Performance Marketing
Melbourne VIC
Live now
“AI is changing how customers discover, evaluate and choose brands, and RACV is moving quickly to be at the forefront of that shift.”
Why it's Transformative:

The AI is not a tool this person uses on the side. It is the channel they are hired to win. The title puts AI discovery ahead of performance marketing, the first set of responsibilities is about how RACV shows up when members ask an AI assistant, and the team they lead is organised around it. It also asks for someone who has built this capability before, which is a high bar for a field that barely existed two years ago.

View live listing on Seek →

Curated excerpt — verbatim from the job ad

The mandate: Lead the evolution of the performance marketing engine while building RACV's capability in AI search, generative discovery and emerging recommendation environments.

What the role actually does:

  • Develop and execute RACV's AI Discovery strategy across platforms including ChatGPT, Gemini, Google AI Overviews and emerging AI recommendation environments
  • Improve visibility, authority, citation presence and recommendation quality across AI-driven discovery journeys
  • Transform performance marketing across paid search, paid social, digital media and emerging AI-led acquisition channels
  • Lead a team across AI discovery, SEO, SEM and performance marketing, and shape how the wider organisation understands AI-driven discovery
Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.
Marley Spoon
CRM Manager
Alexandria, Sydney NSW
Live now
“We're building an AI-first CRM function, and we want you to lead it.”
Why it's Transformative:

AI is written into the job's design, not its wish list. The ad asks for proof that the candidate has already transformed CRM output with AI and got measurable results, and it puts the person on the hook for revenue rather than activity. Then it rules out anyone who waits for tools to arrive. This is a role that builds the AI workflow, rather than one that adopts somebody else's.

View live listing on Seek →

Curated excerpt — verbatim from the job ad

The mandate: Own CRM for Marley Spoon and Dinnerly in Australia, and question why things are done the way they are and rebuild them with AI at the core.

What the role actually does:

  • Lead how we use AI across Australian CRM, from copy, content and personalisation to segmentation, testing and reporting
  • Build and test new tools and workflows quickly, and scale what works
  • Write campaign copy end to end, using AI tools and our brand voice guidelines to produce near-final copy at speed
  • Own the targets: conversion, order frequency, basket size and revenue, not opens and clicks

And who it is not for: "You wait for new tools and processes to be handed to you rather than building them yourself."

Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.
MoreDent
Marketing Specialist (Automation & Creative Focus)
Melbourne VIC
Live now
“We're looking for an exceptional marketing specialist with a focus on automation and creative, who uses AI to produce more, better and more targeted content than a traditional marketer could.”
Why it's Transformative:

The ad names the AI system as the key deliverable, ahead of the content itself. The marketer's job is to understand dentistry well enough to brief the machine, then build the machine that turns that understanding into tailored content for every segment. The application asks for a working example with results, so enthusiasm alone won't get you through.

View live listing on Seek →

Curated excerpt — verbatim from the job ad

The mandate: A marketing specialist who uses AI to produce more, better and more targeted content than a traditional marketer could.

What the role actually does:

  • Build AI-powered content systems (a key deliverable): AI workflows that draw on the content library and each client's interests to generate tailored, automated marketing across email, social, web and lifecycle journeys
  • Produce content and video at scale for dentists and specialists, grounded in deep product and clinical knowledge
  • Run marketing automation, paid social and weekly performance reporting

And how you prove it: applicants are asked for One example of an AI-powered content or automation system you've built, the tools you used and the results it achieved.

Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.
roi growth agency
AI Marketing Apprentice (tech focus)
Camberwell, Melbourne VIC
Closed 2026-10-27
“Build and launch AI agents for reporting, content and lead follow-up”
Why it's Transformative:

This is the rare Transformative role at entry level. The first real responsibility is building AI agents, the training is in building them on live client work, and the work itself is getting clients cited by AI assistants. Most junior ads that mention AI ask for familiarity. This one makes AI the craft the apprenticeship teaches.

Curated excerpt — verbatim from the job ad

The mandate: An apprentice who wants to learn how to build AI agents that do the boring stuff for us, at an agency focused on getting clients named by ChatGPT, Perplexity and Gemini.

What the role actually does:

  • Build and launch AI agents for reporting, content and lead follow-up
  • Connect tools with Zapier, Make or n8n, and set up tracking in GA4 and Tag Manager
  • Pull together AI marketing reports with growth ideas clients can use
  • Hands-on AEO, from schema to content that gets cited

And who they want: Use AI tools every day and can tell when they're talking rubbish. No degree required.

Highlighted phrases mark the rubric-defining language. Words have been selected, not edited.

Where AI Shows Up — By Function

Marketing functions ranked by share of AI-mentioning roles (October 2026).

Job Category
Marketing Management & Strategy
29.2%
Content & Communications
26.4%
Demand Gen & Performance
25.2%
Brand & Creative
8.4%
Marketing Ops & Analytics
4.8%
Product Marketing
3.6%
Customer & Lifecycle
2.4%
A 4-part series
Part 1 · LivePart 2 · LivePart 3 · LivePart 4 · Live

The Say/Do Gap in AI Marketing Hiring

All four parts are live. Part 1 sets out the gap between what marketers say about AI and what their job ads ask for. Part 2 looks at the handful of roles genuinely built around it. Part 3 finds AI climbing the career ladder from the top down — and not one of those roles at entry level. Part 4 turns to the universities, where AI has arrived in the marketing syllabus mostly as something to police rather than something to practise.

Start with Part 1 →Read Part 2 →Read Part 3 →Read Part 4 →

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My2Cents

My2Cents — A community of seasoned Aussie marketers sharing real-time, aggregated data, plus actionable insights. By Chris Jowsey & Denise Rainey.

Last updated: 16 October 2026 | my2cents.com.au